It was promotion policy for compact hybrid car AQUA. The aim for this policy as "Kyoseicho marketing" that Enterprise, society and consumers growing together is make non drivers have sympathy and make consumers to support TOYOTA by the policy. Previously, social contribution activity was on company budget but TOYOTA made new effort as advertisement change the society to Prepare the platform to participate in activities to clean water in 50 prefectures by use advertising cost for sales promotion. This is 4th year of the project. Gather all activity's process and results for report.