Client : Mori Building Co., Ltd.
Launch : 2013/04/22
そこで、日本を代表する映像/音楽作家とコラボーレーションして、都市模型に3Dプロジェクションマッピング映像を投影し、その映像と音楽をWeb上でリアルタイムに操作して記録できるシステムを開発しました。未来都市(FUTURE CITY)、ロックシティ(ROCK CITY)、日本古来の花鳥風月(EDO CITY)のいずれかを選び、PCのキーボードをタッチするだけで、ユーザーはピアノを弾くように“都市を演奏”できます。まるで街が歌って踊り出すような、これまでにない映像と音楽の体験。たくさんのユーザーによって演奏された映像と楽曲が連なっていき、都市の交響曲が作られていきます。
Play the city.
Following Roppongi Hills 10th anniversary we create interactive content to make people all over the world have sympathy with Mori Building's feelings about urban development as 「Let's make Tokyo No.1 city in the world」.
Mori Building have been making model of one-thousand scale megalopolis over 10 years. It shows
the feelings about urban development. We wanted people all over the world to experience a glam of Tokyo and also make them to fall in love by create interactive content that make the best of the model of megalopolis. Then, we collaborate with Japanese representative filmmaker/music writer and developed system to project 3D projection mapping video on the model of megalopolis and operate and record these 3D projection mapping video and music on the Web. Choose the concept from "FUTURE CITY" "ROCK CITY" and "EDO CITY" and play the city like play the piano with touching key board. This is an unprecedented experience of video and music like the city starts sing and dance. Many video and music made by users were combined and City symphony was made.



  • FWA 2013 Site Of The Day
  • Cannes Lions 2013 Silver Lion
  • London International Awards 2013
  • Japan Media Art Festival 2013 Jury Selection
  • D&AD 2014 Yellow Pencil
  • Asia Pacific ADFEST 2014 Outdoor Lotus Ambient: Small Scale Bronze
  • Asia Pacific ADFEST 2014 Promo Lotus Best Use of Internet / Online Advertising Gold
  • Asia Pacific ADFEST 2014 Desgin Lotus Broadcast / Motion / Digital Design Silver
  • Asia Pacific ADFEST 2014 Design Lotus Exhivitions, Events & Public Environment Bronze
  • Asia Pacific ADFEST 2014 Interactive Lotus Best Art Direction Silver
  • ACC CM FESTIVAL 2014 Silver